Hedge StudioBrand Identity for Philadelphia-based woodworker, Hedge Studio. With a prime focus on design intent and sustainability, Hedge creates wooden goods using in-house natural finishes. Their hedgehog icon was created to be a friendly face but also holds a nod to the founder's architectural background with its CAD hatch-inspired spines & a secret message that marks his humble beginnings trimming neighbor's hedges. This icon exists in several forms including stickers and business cards. Custom branding irons are in the works to allow each product to carry the Hedge mark, as well as add a texturized area for sensory seekers.
The Prep Tray was created for those who enjoy rolling up or using glass & ceramic ware. (We even had a customer utilize this tray in his D&D Campaigns). Derived from a love of geometry and its inherent place within nature, the parallelogram shape aims to inspire. Pictured below is a Prep Tray in use as well as a closer look at the Tidy Tool, used to gather up any remnants after preparing your desired method of leaves.
